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Senior Brand & Marketing Executive / Assistant Marketing Manager

KLARRA is a Singapore-based contemporary fashion and lifestyle brand, known for its modern, refined and timeless approach to style. As we continue to grow across fashion, retail and lifestyle, we are looking for a creative, resourceful and self-driven marketing professional to join our team. We are looking for someone who brings fresh ideas to the table, has a strong eye for aesthetics, enjoys brand storytelling and takes ownership of bringing creative marketing initiatives to life.This is a hands-on role with opportunities to shape KLARRA's brand presence, develop meaningful collaborations and create engaging experiences for our community.

Key Responsibilities

1. Creative Marketing & Brand Storytelling

  • Conceptualise fresh, creative marketing ideas that align with KLARRA's brand identity and aesthetic.

  • Develop storytelling concepts and marketing campaigns for new collections, seasonal launches and brand initiatives.

  • Plan and manage the social media content calendar, ensuring a consistent and engaging brand presence.

  • Independently develop content ideas for Instagram posts, stories, reels and other relevant platforms.

  • Write compelling and refined copy for social media, newsletters, campaigns and brand communications.

  • Work closely with our in-house creative team member to develop visual references, creative briefs and content shoot plans.

  • Ensure consistency in brand messaging, tone of voice and visual direction across marketing touchpoints.

2. Public Relations, KOL & Brand Partnerships

  • Identify and develop meaningful relationships with relevant media, KOLs, influencers and potential brand partners.

  • Conceptualise and manage creative influencer seeding campaigns and collaborative content initiatives.

  • Proactively identify and approach potential partners across fashion, beauty and lifestyle.

  • Develop creative collaboration concepts that strengthen brand awareness and reach.

  • Lead outreach, partnership discussions and negotiations, managing collaborations from concept to execution.

  • Support public relations initiatives, media engagement and brand publicity opportunities.

3. Campaigns, Events & Brand Activations

  • Plan and execute marketing initiatives for collection launches, retail campaigns, KLARRA Cafe and special brand moments.

  • Develop creative ideas for brand activations, media previews, customer experiences and collaborative events.

  • Coordinate with internal teams, external vendors and partners to bring campaigns to life.

  • Manage campaign timelines, deliverables and budgets to ensure smooth execution.

4. Marketing Planning & Brand Growth

  • Develop and maintain monthly and quarterly marketing plans and calendars.

  • Take ownership of marketing initiatives from ideation through to execution.

  • Identify opportunities to strengthen customer engagement, brand awareness and loyalty.

  • Support email marketing, CRM campaigns and customer engagement initiatives.

  • Monitor marketing performance and recommend improvements.

  • Work collaboratively with the founder, creative team and retail teams to ensure alignment across initiatives.

Requirements

  • Ideally 3–6 years of relevant marketing experience, preferably in fashion, beauty, lifestyle or premium retail.

  • Strong creative instincts, with the ability to independently generate fresh marketing and content ideas.

  • Excellent written communication skills, with a flair for brand storytelling and copywriting.

  • A keen eye for aesthetics, visual storytelling and contemporary fashion.

  • Experience in social media content planning, marketing campaigns and brand communications.

  • Experience in public relations, influencer marketing, KOL engagement or brand partnerships is highly valued.

  • Confident in approaching external partners, building relationships and managing collaborations.

  • Organised, resourceful and proactive, with strong project management skills.

  • Comfortable working in a small, collaborative team and taking ownership of responsibilities.

  • Basic proficiency in Canva or Adobe Creative Suite is an advantage.

Who We're Looking For

We value creativity, initiative, good judgement and a genuine appreciation for design and fashion. The ideal candidate is someone who enjoys developing ideas as much as bringing them to life. You are hands-on, detail-oriented and confident in taking initiative, while remaining collaborative and open to feedback. Above all, you are someone who can think independently, communicate thoughtfully and take pride in creating meaningful work.

The position and remuneration will be tailored to the successful candidate's experience and capabilities.

How to Apply

If you enjoy building brands, developing creative ideas and creating meaningful connections, we would love to hear from you.

Please send your resume, portfolio or examples of relevant campaigns, expected salary and earliest available start date to hr@klarra.com with the subject Application – Brand & Marketing.